FACULTY - FIREBIRD

Prof Prema Sankaran, MBA., Ph.D.

Director

Accomplished academic leader with progressive experience at Management Institutions. Strategic thinker who can reframe and deliver stakeholder value through innovative approaches and operational excellence.

Affable, recognised collaborator and connector across key stakeholder groups – academia, students, industry, government, and community. Develops and promotes multi-skilled team competencies for teaching and research via nurturing mentorship and inspirational leadership.

Expert in MBA Program Management since 2008 and self-driven by strong performance outcomes. Coalescing Management, Finance and Pharmacology discipline expertise and relationships to deliver greater impact in institutional management to meet targets.

Professional strengths include

Teaching – Finance & Management, Research – Finance & Health Care, Sustainable Program Development & Management, Digital Disruption (Fintech)

Research Grants & Funding, PhD Supervision, Faculty Development Programs, NBA Accreditation Experience, Multi-Level Stakeholder Engagement

Vision Planning & Execution, Student Placement Experience, Alternative Markets Access, International Networks (Australia), Team Leadership, Industry Liaison

Firebird Institute of Research in Management | Director | 2018 – current

Includes Program Development, Quality Assurance, Student Placement, Development of Academic Policies and Course Mapping

Professor & Dean | Thiagaraja School of Management | 2014 – 2017

Includes Program administration, Curriculum development, NBA accreditation, Student summer internship, Management Development Programs, Institute-Industry liaison

Professor and Head of Management Studies | RMK Engineering College | 2008 – 2012

MBA Program Administration, Curriculum Development, Placements, Student Counselling, International Relationships (Australia)

Research Analyst | B&K Securities | 2006 – 2008

Market Analyses, Stakeholder Interaction, Market Tracking, Road Shows

Research Analyst | Networth Stock Broking Limited | 2005 – 2006

Market Analyses, Client Reports, Industry Liaison

Other Academic Positions | 2001 – 1995

Teaching MBA programs, Marketing, Sales activities, Conference Organisation, Placing students for projects, Industry liaison for placement, Student counselling

National Research Activities

Within the role and administrative load undertaken, demonstrated capacity to undertake quality research with conference and journal publications in both national and international levels. Assessed PhD theses and chaired viva panels. Organised Research Workshops as Faculty Development Activities. Managed Indian part of International Grants.

International Research Activities

Invited Research Fellow of an Australian University. Assessed PhD theses of Australian students. Provided support to few Australian students to collect data in India for their PhD studies. Member of two International research grants. Invited member of AustraliaIndia Obesity Research workshop conducted at the National Institute of Nutrition, Hyderabad.

Research Publication Track Record So far published six journal papers, four international conference papers and four book chapters, all of these are peer reviewed. In addition, between the period 2006 – 2008, published seven commercials in confidence research reports.

International Research Grant Management

Member of two Australian Competitive Research Grants – total value A$ 1.3 million or Indian Rupees 8 crores. Both projects were successfully completed and report submitted to the Australian Government.

Research Grants

1. Australia-India Research Infrastructure Grant, 2010: Development of technology to assess Diabetes

2 influences in India, $535,000 2. Australian Research Council Grant, 2007: Development of Digital Stethoscope, $480,000

PhD Theses Supervision

1. I was the External Examiner for Reviewing doctoral thesis (National &International) and External Examiner for doctoral viva-voce (National)

2. During my visit to Australia, I was providing research guidance to students in the domain of Health Informatics.

3. I was approached by Professor Hua Wang of Computing Department of USQ, Australia to assess PhD theses. I agreed to this and assessed two Australian PhD theses. The Australian University has accepted my recommendation as a result of providing comprehensive feedback on the theses.

Publications

1. Hemamalini Kumaran, Prema Sankaran and Raj Gururajan, “Transforming Banks Through AI”, Cutter Business Technology Journal, Vol. 31, No. 2, 2018,

2. Gururajan R, et al. (2014), “An Exploratory Case Study on Employee Health and Wellbeing: Indian Railways Case Study”, Journal of Information Technology & Software Engineering.

3. Sankaran, B and Sankaran, P, “Behavioral pattern of tea price: policy issue”, Int. J. Economics and Business Research, Vol. 3, No. 6, 2011, pp: 641-654.

4. Prema Sankaran, “Performance of Index Funds with special reference to Indian Stock Market”, Finance India, Vol. XXI No.1, March 2007, pp: 233-239.

5. B.Sankaran & Prema Sankaran, “Women’s Rights: Some Issues, South Asian Journal of Human Rights, Vol.1, Num1-2, Jan-Dec2005, pp: 159-172.

6. Prema Sankaran and R. Venkatapathy, “Performance of Index Funds with special reference to Indian Stock Market”, Review of Business Research, Vol. 1, No.1, 2003, pp: 153-161.

7. Prema Sankaran et al, Factors impacting Employment Engagement on Enterprise Social Media, 2017 IEEE/ACM International Conference on Web Intelligence, Leipzig, Germany, August 2017.

8. Prema Sankaran et al, Development of a Tele – Stethoscope: Indian Perspective, Complex Medical Engineering (CME), 2010 IEEE/ICME International Conference, 13- 15 July 2010, Gold Coast, Australia

9. Abdul Hafeez-Baig, Raj Gururajan, Heng Sheng Tsai, Prema Sankaran, Exploratory Study to Explore the Role of ICT in the process of Knowledge Management in an Indian Business Environment, ICDKE 2010, 31 Aug – 3Sep 2010, Melbourne, Australia

10. Abdul Hafeez-Baig, Raj Gururajan, Heng Sheng Tsai, Prema Sankaran, Clinicians Perception Towards Wireless Handheld Devices: An Australian Case Study, 21st Australasian Conference on Information System (ACIS – 2010), 1 – 3 Dec 2010, Brisbane, Australia

11. Gururajan R, et al, “Reliability of Qualitative Data Using Text Analysis: A Queensland Health Case Study”, Contemporary Consumer Health Informatics, Springer publication 2016

12. B.Sankaran & Prema Sankaran, “Women’s Rights: Some Issues, Women in the Face of Globalisation, Serials Publications, 2007, pp: 159-172, ISBN: 81-8387-075-9

13. B.Sankaran & Prema Sankaran, “Globalisation and Unemployment”, Self Employment & Government Policy: Future Challenges, Anmol Publications, 2006, pp: 91-98, ISBN: 81-261-2708-2

14. B.Sankaran & Prema Sankaran, “Globalization and Human Rights” – Development Agenda of Third World Countries under the WTO Regime, Serials Publications, 2005, pp: 813-823, ISBN: 81- 86771-70-0.

Prof N Chandrasekar, BSc(Hons), PGDM.MMM, MPhil, Phd

Professor

Prof N Chandrasekhar is currently a Professor with Firebird Institute of Research in Management – Coimbatore

He has served in the Corporate- Multi-national & Domestics organized/ Family run for 25 years in the areas of MARKETING / SALES & RETAIL.

He commenced his career with Sandoz Ltd in 1982 as a ‘Management Trainee’ in the area/s of marketing ethical drugs and nutritional supplements with direct responsibility of sales and field level market research in Tamil Nadu (based in Madurai and later in Chennai).

In 1988 joined Amrutanjan Ltd, Over the counter range of healthcare products as West Zone Manager based in Mumbai, India as in charge of Western India.

From 1992 with Gufic Ltd, based in Mumbai as the Head of Consumer Products division and was responsible for the overall Marketing, Sales, Market research, new products introduction and Distribution at an all India level.

In 1996 joined the Lyka group company as All India Marketing Manager-Consumer Products division and rose to the level of Vice President (Marketing & Franchise Development) pioneering the launch of the first organized retail pharmacy chain in India by this group under the US pharmacy chain ‘The Medicine Shoppe". This assignment gave him the opportunity to help set up 30 family owned and run Health care stores as well as a very deep insight of the Franchising concept. Was formally trained by the Cardinal Group (USA) in St. Louis and was certified.

Academic (Domestic and International)

He has over 18 years’ experience in full time academics.

Being passionate about sharing knowledge and having had the opportunity of attending a number of training programs and workshops conducted by trainers and academicians this acted as a precursor to his teaching management subjects, initially as a visiting faculty in leading business institutions, to name a few…Welingkar’s, SIMSR, Symbiosis Institute of Operations –based in Mumbai India for the PGDM/MBA/MMS students.

Welingkar’s Institute of Management Development and Research (Mumbai University) as a full- time Professor in the areas of Marketing, Internationalization and Retail.

Technical University, Ingolstadt, (THI), Germany as (Chair Professor Metro group- Media Markt) in the areas of Marketing & Globalization of Business & Retail.

From October 2015 until December 2016 with Firebird Coimbatore -Professor MDP & training. Dean /Full Professor, School of Business – Alliance University, Bangalore.

IFIM in Bangalore (accredited by AACSB) -Full Professor -Marketing Area/ Chairperson-Placement Dean/Dean Executive Education- JGI-CMS Business School in Bangalore and Professor in Marketing/ Strategic Management areas.

Have travelled extensively around the world on teaching assignments, Europe, Mexico etc…

My areas of teaching & interest:

Marketing Management, Services management, Inter Cultural Communications, Strategic Retail Management, Internationalization of Trade, Brand Management, Consumer Behaviour, Project Management, Market Research and Methodology and Sales & Distribution management.

I have good teaching experience at Post Graduate and Graduate levels. (BBA& MBA)

Have guided more than 100 practical student projects in Germany as I taught Project Management as a compulsory full credit course besides Master’s thesis in India.

Bachelor Thesis Guide

Doctoral Thesis Guide for Euromed associated universities.

Active in the field of Internationalization of the University through attending conferences and planning the Euromed as well as the Circle conference for 2015/2016.

Mentoring, Social immersion programs, Industry Internship program and activities linked to developing the institution.

In my current assignment I also hold the position of Chairperson-Placements, which aids students in securing suitable corporate position after completion of their course work.

I do not look at teaching as a “job”, but as a passion. My students feed back from a cross section would address this. Depending on the student audience, level, culture, country etc…I readily adapt to a combination of teaching methods which I christen as “Sharing & Caring Plan” and not “Teaching & Learning plan”.

Publications

Chandrasekhar, Natarajan: Tesco’s E-Commerce model and growth strategies in South Korea. (This paper has been accepted for presentation in the forthcoming EUROMED conference in SIMSR- Mumbai in Feb 2020)

Chandrasekhar, Robert Wittmann, Iyer Radha: Factors that influence entrepreneurship in India – An exploratory study, Euro med 2014, Kristiansand, Norway, ISBN: 978-9963-711-27-7

Ostheimer, Bernhard; Chandrasekhar, Natarajan “INFORMATION TECHNOLOGY AS AN ENABLER IN PRODUCE WASTAGE AVOIDANCE’… 6th Annual Euro Med Conference of the Euro Med Academy of Business, ISBN: 9789963711161-Estoril, Portugal.

Chandrasekhar, Natarajan; Ostheimer, Bernard “BUSINESS MODEL FOR ASSEMBLE IT YOURSELF FURNITURE RETAILERS –A DEVELOPING ECONOMY PERSPECTIVE’… 6th Annual Euro Med Conference of the Euro Med Academy of Business, ISBN: 9789963711161- Estoril, Portugal.

Chandrasekhar, N. (2012), Entry Strategy for Organized European Retailers into India, with a special focus on German retailers, Proceedings of the 9th Circle International Conference at Santa Eulalia, Spain, Book of Abstracts, Access Press, UK, ISBN 978-0-9562471-4-8 & IJMC

Chandrasekhar, N. (2012), FDI in Indian Retail-and its Implications, 5th Euro med Conference, Glion-Montreux, Switzerland, Euro med Journal of Business. Emerald, ISBN: 978-9963-711-07-9

Chandrasekhar, N. & Pradhan Swapna (2009), Organized Retailing and its Impact on the Bottom of the Pyramid-An India Specific Study. Conference Circle International, Vorarlberg University of Applied Sciences, Dornbirn, Austria, IJMC, ISSN 1741-6264

Chandrasekhar, N. (2009) FDI in Health Store Retail and its Impact on Employment in the Unorganized Sector, SIMSR-4th International Marketing Conference, Mumbai, India

Chandrasekhar, N. & Pradhan Swapna (2008), Meeting the Challenges of Organized Retail: A New Business Format- MICA-Ahmedabad, India

Deepika Bhagat, Sanjay Dattagupta. Chandrasekhar, N. (2008), Retail Landscape 2020, D Y Patil School of Business, Mumbai, India

Shilpa Gupta, Deepika Bhagat, Nitali Sharma, Chandrasekhar N. (2008), Research Analysis into the effect of Organized Retailing on Small Retailers in the Unorganized Retail Sector and its effect on Employment, IPE/Virginia Tech University-Osmania Campus, Hyderabad India

Tushar Mangla, Suvarna Khaparde, Chandrasekhar N. (2008) FDI in Pharmacy & Its Impact on Local Pharmacies, IPE/Virginia Tech University –Osmania Campus, Hyderabad, India

Chandrasekhar,N& Pradhan Swapna, ( 2008), Opportunities for Indian Brands-A Model for Dominance, IPE/Virginia Tech University- Osmania Campus, Hyderabad, India

Papers waiting to be published after incorporating suggestions/ review:

REVIEWER FOR

For different Management journals/ Publications…a prominent one being Harvard Business Review/ Harvard Business Publishing.

Contributor and Reviewer for Business Perspectives and Research which will become a SAGE publication from January 2015

He can be contacted at n.chandrasekhar@firebird.ac.in

Dr Chetan Bajaj

Professor, Dean Branding & Student Empowerment

Dr Chetan Bajaj is a Doctorate from IIM-B and M.Com from the prestigious Delhi School of Economics. He has been Dean/Director at top B Schools and Universities across the country, for the last 15 years.

Previously, Dr Chetan Bajaj was a Faculty member at MDI Gurgaon and Visiting Faculty member with multiple IIMs, Antwerp University-Europe, and other leading institutions. His Corporate experience includes stints with PWC, Kirloskar Group and Apollo Tyres.

Dr Chetan Bajaj has a very rich experience in MDPs, Executive Training and Consulting. He has been a Consultant to over 40 top MNCs and National companies across three Continents. Dr Bajaj has trained over 4000 Managers, including top Management of MNCs, across over 100 MDPs. He has authored four books and published many papers in International and National Journals.

Dr Chetan Bajaj has been instrumental in establishing three top Business Schools across the country, through very active participation from the students. He has organized huge events, developmental activities and incubation centres, through such student participation. Dr Chetan Bajaj strongly believes that Empowered students can change the World

Prof Nanjundaraj Prem Anand

Professor

Dr.Nanjundaraj Prem Anand, is Professor – Marketing area at Firebird.. He holds a Bachelor’s Degree in Engineering, PG degree in Management and Ph.D. in Management.

He has over two and a half decades of experience in teaching, at the PG level. His areas of interest and specialization are Brand Management, Promotion and Sales Management. He has extensive academic administration experience.

Dr.Prem Anand has been a resource person for various training programmes for companies and institutions. He has participated in many conferences and faculty development programmes and has also published articles in journals. He is a member on the board of studies of various institutions and focuses on practical application of concepts in the area of marketing and uses a mix of learning tools in the class room.

Dr J Joseph Francis, B.E., MBA., Ph.D.

Assistant Professor

Dr. J. Joseph Francis, Assistant Professor, specializes in Operations and Decisions Sciences. He has done his B.E. from Government College of Technology, Coimbatore and his M.B.A. from Pondicherry University. He obtained his Ph.D in Management Sciences from Anna University, Chennai for his thesis titled “Modelling the relationship between Productivity, Use of Technology and Service Quality among Indian Airline Service Providers”. He has 13 years of Academic and 10 years of Industry experience. He is professional member of the Project Management Institute, USA, American Production and Inventory Control Society, USA and American Society for Quality. He is trained in Project Management by the Project Management Institute. He is also an AIMA certified Bizlab Trainer.

Publication – Book Publication

Sole author of a textbook titled “Business Statistics “ 865 Pages and Published by Cengage India Learning and in its second Edition

First author of a textbook titled “ Business Statistics for Gujarat Technological University” 513 pages and Published by Cengage India Learning

Papers Published in Journal

The paper titled "SERVICE QUALITY AND PASSENGER SATISFACTION: AN EMPIRICAL INVESTIGATION OF INDIAN AIRLINE SERVICES" has been published in International Journal of Applied Engineering Research (IJAER).

The paper titled “ AN EMPRIRICAL INVESTIGATION INTO FACTORS AFFECTING SERVICE QUALITY AMONG INDIAN AIRLINE SERVICE PROVIDERS “ has been published in INTERNATIONAL JOURNAL OF MANAGEMENT , May 2010 issue, Pages 71 – 87

The paper titled “ IMPACT OF TECHNOLOGY ON PRODUCTIVITY AND SERVICE QUALITY AMONG INDIAN SERVICES “ has been published in INTERNATIONAL JOURNAL OF MANAGEMENT, May 2011 issue , pages 33-43

Papers presented in International Conference

Presented a paper titled ““ Application of Neural Classifier technique of Artificial Neural Networks for designing the channel selection criterion” in the 11th Indian Subcontinent Decision Sciences Institute International Conference, at Indian Institute of Management , Tiruchirappalli, Dec 27,2017

Presented a paper titled “Economic crisis – Impact on Airline Industry “ on 24th and 25th September 2009 at the 3rd International conference on Impact of economic crisis in global business scenario conducted by Sri Sai Ram Institute of Management Studies, Chennai

Presented a paper titled “The Impact of service quality on passenger satisfaction in Indian Airline services “ on 4th and 5th November 2009 at the “ International conference on International Marketing in Asia Pacific : Issues and Challenges “ conducted by GRD School of Commerce & International Business and University of Central Lancashire, England

Presented a paper titled “An empirical investigation of Impact of service quality and passenger satisfaction among Indian Airline service providers “ on 18th and 19th December 2009 at the “SILVER JUBILEE INTERNATIONAL CONFERENCE On SERVICES MANAGEMENT – THE BEST AND NEXT PRACTICES – SJICSM 2009 “ conducted by VIT Business School, VIT UNIVERSITY, VELLORE

Areas of Interest

His areas of interest in teaching are Quantitative techniques, Operations Management, Project Management and Manufacturing Planning & Control. His current areas of interest in research are in using Advanced optimization techniques for managerial decisions.

Dr S Ramkumar MBA, M.Phil., Ph.D., FDPM (IIMA)

Assistant Professor

Dr. Ramkumar S belongs to the Faculty of OB and HR area (specialized in HR Analytics & Operations). He commenced his career as a full-time Research Fellow under UGC-MRP after having an immersion in the Pharma industry (New Delhi). He is an FDPM alumnus of IIM Ahmedabad and consequently, having a decade of experience in Research and Teaching, served in various institutions across the Southern part of India. He earned his MBA in first class with Distinction from Anna University and Ph.D. from Bharathiar University.

At present, he is undertaking a consultancy project on ‘Measuring Shop-floor level Attrition and Modeling Retention Strategies’ at Shiva Texyarn Ltd. through the Research & Consultancy wing of FIREBIRD. He designed courses, engaged in research, and published papers in the area of Organization Theory, HR Operations & Metrics, Predictive HR Analytics, Critical Organizational Studies, Business Research Methods, etc. He also coordinates the Research & Consultancy wing of FIREBIRD and conducts MDPs & FDPs in the area of HR Analytics and Research Methodology. To his credit, he has been developed a Canonical Model out of his doctoral thesis and published papers in the area of Organizational Culture and Learning. He has also been experimented with the Democratic Classroom Management practices in line with Paulo Freire’s theory of Education and published papers out of it.

He has been bestowed with several awards and honors, to name a few: CREED Research Fellowship from the EDII-Ahmedabad, Best Research Paper Award from MS University, Thirunelveli, and Scholar in Environmental Research Award from the All Traders’ Association of Erode District.

To speak : +91 94861 35150 / +91 89513 35150

To write : s.ramkumar@firebird.ac.in / socialresearch.ram@gmail.com

Dr. P Senthil Prakash, B.Com., M.B.A., and Ph.D.

Assistant Professor

Dr. P Senthil Prakash, B.Com., M.B.A., and Ph.D. Degrees in Management disciplines from Bharathiyar University. His primary focus is on teaching mangement students in marketing area through research and professional service activities. His doctoral dissertation examines the Job embeddedness of the sales executives working in the banking industry. Further, his research, aimed at minimizing the attrition and to maximize the duration of the stay of a sales executive in the organization.

He has to his credit sufficient academic experience and five years of experience in industry which enabled him to be an effective faculty and researcher in business school. His objective is to motivate the students to develop their own learning interests and critical thinking—to establish a learner-centered environment in the classroom. In addition to teaching, he was a Program Director for a six-month Executive Development Program for a company named Aries Agro Ltd. This company is India’s one of the largest manufacturer of agro products. The program is tailor-made with the intention to enhance the leadership and managerial skills of the executives. This is a residential program and the executives are drawn from various parts of India, who work for the agro company.

Ms Vaidehi, B.Tech., MBA

Assistant Professor (Sr Grade)

Ms Vaidehi is an Assistant Professor with 5 years of experience in academia to her credit; she holds a B.Tech. (Information Technology) degree from PSG College of Technology, Coimbatore and distinction in MBA (Systems) from PSG Institute of Management, Coimbatore. She also has an Executive Diploma in Business Analytics (Gold Medalist) from Loyola Institute of Business Administration (LIBA), Chennai. She has contributed several research papers in reputed journals. Her areas of teaching include Systems and Business Analytics and her research interest is Learning Analytics and Development Economics.

Mr S.Jothiramalingam

Assistant Professor (Sr Grade)

S.Jothiramalingam is the Head – Center for Leadership as also Assistant Professor, who also takes care of Executive Education & corporate connect programs at Firebird. He is a seasoned behavioural coach, International corporate trainer and conference speaker with hands-on exposure for over two decades, both in Industry as well as Academia. He completed his B.E., from Kumaraguru college of Technology (KCT)and did his MBA from Dr.GRD College of Science. He is a Certified Professional Behaviour & Values Analyst [DiSC®] awarded by TTI, Bangalore and Success Insights, USA. He is also a certified Practitioner of NLP. The All India Management Association, New Delhi trained and certified him as a ‘Certified Trainer in AIMA BizLab’, the unique business simulation program. Jothi has served in various capacities as the CEO, Head-Training as well as in other defining roles in his rich career. He has customized and facilitated innumerable MDPs, FDPs, Train The Trainer (TTT) workshops. He made a lasting impression with his International training assignments for major construction Giants in the Middle East.

Distinguished speaker for the Monthly Masters (Monday Musings) program of the Coimbatore Management Association (CMA) for several years. In his illustrious career, was awarded the prestigious ‘All India No.1 Trainer Award’, during his tenure at Kotak Mahindra and ‘Lion Catalyst Award’ by ING.

Mr. P.Duke Makthiyel Eliyasar

Assistant Professor

He has 12 years of Industry Experience in the field of Administration and HR worked in City’s Premier Textile Conglomerate and 11 year of Academic experience in the areas of Training and Recruitment. His Mission is “To Recognize, Promote and Inspire excellence in every Human Being”.

He has coordinated many Recruitment & Training Programs for the corporate. He focuses on tapping the employability skills of students to match the industry demands.

He served as a President of Junior Chamber International (JCI) Coimbatore Marutham in the year 2012 & 2013 achieved many recognitions and Graduated as ZONE TRAINER in JCI INDIA.

He holds two Masters Degrees in Sociology and Management.

Awards and Achievements

“Commonwealth Youth Program Award in HRD” By Commonwealth Secretariat, LONDON

Dr. A.K. Pratheepa (B. A History, B.L.I.Sc. , M.L.I.Sc., M.Phil and Ph.D)

Librarian

Education:

I have completed my Under Graduation from University of Calicut, Kerala, PG in Library Science from IGNOU and M.Phil is from Annamalai University and Doctorate degree from Karpagam University , Coimbatore.

Myself:

My specialization is in Digitization and I am expert in doing the classification and cataloging. My great strength is setting up new Library (Acquisition) and Customer service. Experienced in different Library Management Software (LIBSYS, LIBASOFT, NIRMALS, MODERNLIB, SOUL, DSPACE, KOHA,FEDENA AND LINWAYS). Working experience in National and International Institutions.

ACADEMIC QUALIFICATION

Period	Degrees	Institute/University	Specialization/Major
Period	Degrees	Institute/University	Subjects
2010-2016	Doctorate	Karpagam University, Coimbatore , Tamil Nadu	Library Science-: A study on the Role of Library Professionals in the challenging Digital Environment in Universities of Tamilnadu.
2006	M.Phil.	Annamalai University	Digitization
2001-2003	M.L.I.Sc.	IGNOU	Library Science
1995-97	B.L.I.Sc	Calicut University, Calicut, Kerala	Library Science
1992-95	BA History	Calicut University, Calicut, Kerala	History
1990-92	Pre-Degree	Calicut University, Calicut, Kerala	History, Politics & Economics

PROFESSIONAL CERTIFICATION

Period	Certificate	Organization/Institute/ University	Area of professional certification
2016	Ph.D	Karpagam University	Library Science
2006	M.Phil	Annamalai University	Digitization
1995	Computer Certificate Course	Maharaja Government Polytechnic	Computer science-DC

COMPUTER PROFICIENCY

Language	Excellent	Good	Fair
MS Word	Excellent
MS Excel		Good
PowerPoint	Excellent
SPSS		Good

EMPLOYMENT HISTORY

APPOINTMENTS

Period	Designation	Organization/ Institute/ University	Major Responsibilities
2017 April-Present	Head Librarian	Firebird Institute of Research in Management	· Whole Library Management –General Activities for a new college library setting up . · Library Automation through Fedena software/ Linways and Koha · Circulation Section – All transactions · Customer Service -online and direct · Students & Faculty orientation · Books,Periodicals and other resource Acquisition · Text book and Welcome Kit Preparation and Distribution. · Examination Coordination-Internal& External:AIMA-MAT:Deputy Superintendent of Exam · Transactions through – library management automation Software and Manually. · Report preparation · Subscription renewal, follow ups and new subscription works ,Scanning/Reprography services. · NDL,NPTEL SPOC Co-ordination,SDI, CAS and TOC services to all members…etc.
2016 September – 2017 February	Head Librarian	Al Dar University College,Dubai	Whole Library Management –General Activities for a new college library setting up.Library Automation through Fedena software. Circulation Section – All transaction.Customer Service -online and direct.Faculty and Students orientation. Books acquisition. Periodical and other resource Acquisition.Rectification of call numbers.Transactions through – library management automation Software and Manually.Ministry of Higher Education – Accreditation Works.
2015 June- 2016 August	Assistant Librarian	Skyline University College, Sharjah	Transactions through Libsys and Koha (currently using -library management automation Software) Report preparation –Daily, weekly and monthly Subscription renewal, follow ups and new subscription works,Scanning the documents, SDI and CAS services to all SUC members…etc. Updating in Portal about the current book details.
2014-2015	Librarian	Ammini College of Engineering, India	Implementation of existing Library and books & journals (Hard and soft) purchase, student’s discipline and exam coordination
2010-2013	Librarian	Aegis Global Academy	Effectively collect special and useful collection, participation, and coordination with academic activities. Conducted a research workshop with the UGC Research centre.
2008-2010	Librarian	RVS Dental College Librarian	New library creation and managing whole library for the Medical and Dental science
2004-2008	Librarian	Michael Job Memorial Institutions	Created 4 libraries in different departments-school, Arts & Science, B.Ed. and M.Ed. Colleges
1997-99 & 2001-2004	Librarian	CBSCE Schools	New library creation and managing whole library for the School. Manual entry and orientation, story telling, creation of picture library, drawing competitions,Hindi & Malayalam letters learning trainings in Library

CURRENT JOB DESCRIPTION

FIREBIRD INSTITUTE OF RESEARCH IN MANAGEMENT, COIMBATORE

Orientation for the students, faculty and staff regarding Library resources and database

Generating reports of the Library management

Interacting with students, providing information in answer to inquires about books, articles, and e-books services.

Taking service inquiry calls from students or faculty and dispatching the suitable student’s service associate to address questions.

Handling and resolving student’s complaints, or special orders via mail or phone

Receiving and processing reports, providing information concerning changes.

Coordinating student’s service requirements with other appropriate departments as necessary to ensure effective student’s service.

Confers with students throughout services to keep them informed of status of books and to procure information and materials needed by establishment personnel to process order.

Handles Library transaction using the system-wide integrated Library system-Fedena, Linways and KOHA

Records daily statistics and assists in preparing monthly statistical report

Monitor Library user behavior, Acquisition & Processing

Supervising and monitoring the circulation services

Reference services in the collection and facilities including document delivery.

Re-structuring catalogue for all books on shelf

Classification through the OCLC- Experimental Classification system and following the DDC 23rd edition.

Processing books with DDC numbers (manual labeling) and categorize accordingly

Resolving complaints from the faculty, staff & student if any

Stock verification- Conducting Manually

Book Procurement through Book Exhibitions

Textbook books ordering and welcome kit preparation for whole intake students in all Semesters.

AIMA – MAT exam Co-Ordination: Deputy Super-intent of Exam

Deputy Examiner in Firebird.

Admission Co-ordinations for Kerala Region: Educational Exhibitions, Tele -counselling for KMAT,CAT,MAT data base, Consultancy meetings, Students & Parents Visits and college visits.

CONFERENCE/SEMINAR /WORKSHOP/TRAININGS

Date	Conference details (Theme & Place)	Title
22^nd to 24^th September 2020	NACLINE 2020 Online Conference	Three days Virtual Interactive Conference- DELNET
26^th and 27^th September , 2019	PSG college of Arts& Science, Coimbatore, Tamil Nadu	Two day National Workshop on Academic Identity , Enhancing Research Visibility and Improving citations”
16^th and 17^th August 2019	Arignar Anna Central Library ,Bharathiar University, Coimbatore , Tamil Nadu	Two day International Conference “Reshaping Librarianship:Innovations and Transformations”
20^th November 2018	NIET:Nehru Institute of Engineering and Technology, Coimbatore	One Day workshop on DELNET
19^th May 2018	Sri Balaji Vidhyapeeth: Deemed University , Puducherry	One Day Workshop on DSPACE & WORDPRESS: A comprehensive Hands on Training
26^th & 27^th March 2018	Central University, Tamilnadu	Paper Presented on Promotion of Library and Information services in the Digital Era
17^th & 18^th February 2018	Kongunadu Arts and Science College, Coimbatore	Two Day preparatory Programme for NET/SET and TNPSC Exam for Lib.& Inf. Science
03^rdMay 2014	K S Rangasamy College of Technology , Tiruchengode, TamilNadu	One Day workshop on DELNET
7^th & 8^th December 2013	Karpagam University, Coimbatore, Tamil Nadu	KUARC 2013:Paper Presentation on Impact of ICT skills, Problems of Library Professionals in Challenging Digital Environment:A study in Universities of Tamilnadu.
23^rd November 2013	Aravind Eye Hospital , Coimbatore	Change Management in Medical & Healthcare Librarianship: Issues and Challenges
19^th October 2013	CIT:Coimbatore Institute of Technology, Coimbatore	One Day Seminar on Application of WEB 2.0 LIB 2.0 and Social Media for Academic Library and Information Services
21^st December 2012	SVPI School of textiles and management, Coimbatore, Tamil Nadu	E-Infrastructures in Libraries
29^th November 2012	Karpagam University, Coimbatore, Tamil Nadu	KUARC 2012:Paper Presentation on- Role of library professionals in Challenging Digital Environment in seven Universities of Coimbatore.
9^th & 10^th December 2011	Karpagam University, Coimbatore, Tamil Nadu	KUARC 2011:Paper Presentation on Impact of ICT skills, Problems of Library Professionals in Challenging Digital Environment
29^th November 2011	Karpagam University Coimbatore, Tamil Nadu	KUARC 2011:Paper Presentation on -A study on the role of library professionals in challenging digital environment
8^th December 2010	Karpagam University Coimbatore, Tamil Nadu	KUARC 2010:Paper Presentation on- Role of library professionals in Digital Environment

REWARDS & CERTIFICATES

Certificate from VLB Janakiammal College of Arts and Science, Coimbatore for a Guest Lecture on 29.03.2019 about the topic “Guidance for Digital Library System”.

Certificates from Emirates Defence Academy for Fire Safety Fundamentals and Proper Use of Fire Extinguishers issued on 14/07/2016

Certificate of Appreciation for ERT visit at Aldar University Dubai, on January 15-17,2017.

Certificate of completion – PC SOFTWARE with A+ Grade -from Maharaja Technological Institute, Thrissur (1997)

Certificate of Training -Internal Auditor in Quality Management Systems -ISO 9001:200 during 18th & 19Th June 2009.

PUBLICATIONS:

PRATHEEPA. A. K (2019). Usage of Library e-resources among the memebrs of FIRM Library, Coimbatore: Merits and Demerits of e-resources ; A study, published in conference proceedings -ICRLIT-2019

PRATHEEPA. A. K AND Rajaram K (2018).Promotion of Library and Information Services in the Digital Era, Published in National Conference Proceedings organized by the Department of Library and Information sceince & Central Library-Central Univerisy of Tamil Nadu , Thiruvarur (Sponsored by ICSSR & RRLF )March 2018.

PRATHEEPA. A. K AND DR. S. JAYARAMAN., (2014). Diving work place performance through high quality in –house training and technical skills in digital environment: a study among the University library professionals in Coimbatore, Indian Journal of Applied Research, 4 (4): 57-59.

PRATHEEPA.A. K AND DR. S.JAYARAMAN., (2014). Impact of ICT applications among library professional competencies in digital environment: a study in Universities of Tamilnadu, International Journal of Scientific Research, 3(4), 36-39.

PRATHEEPA.A. K AND DR. S. JAYARAMAN., (2013). Web based reference preference of MBA students in aegis global academy, Coimbatore: a study,Indian Journal of Applied Research, 3(12)22-25.

PRATHEEPA.A. K AND DR. S. JAYARAMAN., (2012). A user study on using pattern of library resources in digital environment in Bharathiar University, SALIS Journal of Information Management and Technology, 3(2),30.

PRATHEEPA.A. K AND DR. S. JAYARAMAN., (2013). Usage of internet at michael job memorial arts and science college library, coimbatore, tamilnadu: a study, asian journal of information science and technology, 3(1),45-48.

PERSONAL INFORMATION

Date of Birth	18.05.1975
Gender	Female
Nationality	Indian
Marital Status	Married
Permanent Address	W/O. VV Anilkumar, Vadakkedath House , 27/Santi Nagar, Kallekulangara Post, Palakkad, Kerala, 678009
Current Address	Near S & T workshop, 9/70 E, Indira Nagar, Podanur,Coimbatore, Tamil Nadu
	prathibhaak1@gmail.com 9605893689/ 9894748520

Dr. Tamilselvi R, ME, MBA, Ph.D

Assistant Professor

Dr. Tamilselvi R holds an MCA., MBA, M. Phil and Ph. D in Management. She holds 16.6 years of academic experience and 2.8 years of industry experience. Her areas of academic interest include Data Visualization, Predictive Analytics, and Machine Learning. Her doctoral thesis was on “Impact Assessment of Business Process Reengineering in Banks with reference to small enterprises in Coimbatore City”.

She is a recognized guide under Bharathiar University to guide MPhil and PhD scholars. She has participated in several seminars and workshops and has published papers in reputed journals/ conferences.

She is the recipient of Best Paper Awards in International Conference and Faculty Excellence Award instituted by RVS Educational Trust four times. She has completed IBM Data Science Certification

PROFILE

8.6 years of Teaching Experience as a Lecturer in Sri Ramakrishna College of Arts & Science for Women, Coimbatore.

1.6 Years of Experience as a Software Engineer in Exterro India Pvt. Ltd. Coimbatore. Exterro Inc, USA. with extensive skills in Web Designing, Client Server Environment and Project Management with Core Java, Servlets, Java Server Pages, EJB, Hibernate, Ajax, JavaScript, JSF, Oracle, and MS SQL Server.

8 years of Teaching Experience as a Prof and Head in RVS Educational Trust, Coimbatore.

1.2 Years of Experience as a Academic Head in Texila American University Coimbatore.

I have an Acquaintance to Data Science, Predictive Analytics, Machine Learning concepts using R, Python.

Data Visualization Using Tableau and R

Acquired knowledge on Big data using Hadoop and Spark

Experience to work MySQL and Pentaho for Data management and Data Warehouse

Exposure to work IQAC and NAAC Accreditation work, certified Internal Quality Auditor by E- Brahma

Acquired good knowledge in SAP ABAP workbench concepts and fundamentals, Data dictionary objects, Dialog programs, BDC (Batch Data Communication) using both session and call transaction methods, SAP Script, Smart forms, ABAP/4 reports (Classical & Interactive) IDOC, ALE.

Developed curriculum for Computer Science & MBA Business Analytics

Member in Board of Studies of various Educational Institutions

TECHNICAL SKILLS

Programming Languages	R, Python, Java, Dot Net Technologies, C++,SAP-ABAP ,SAS
Data Visualization	Tableau ,R, Excel
Big Data	Hadoop and Spark & IBM Info sphere
Databases	MySQL , SQL Server & Oracle
Web Technologies	ASP,JSP, Servlets, XML, Java Script
IDE	Anaconda Navigator, My Eclipse, Net bean ,ABAP Workbench
Domain Knowledge	Banking , Healthcare, Education

International Membership

Sl.No	Journal	Period	Role
1	International Association of Engineers (IAENG) , Member No. 125209	05.11.2013 Onwards	Member
2	Institute of Research Engineers and Doctors (IRED)	19.12.2014 onwards	Member
3	Universal Association of Computer and Electronics Engineers (UACEE)	19.09.2013 onwards	Member

ARTICLES PUBLISHED IN JOURNALS

Impact of Business Process Reengineering in Banks with reference to Corporate Clients in Coimbatore, Ahead International Journal of Recent Research Review (AIJRRR), Vol:3, Issue :5 P.2016.

BPR in Banks on Customer Satisfaction with Reference to Small Enterprises, Journal of applied Management Research, ISSN 2319-1228, Vol : 2, June 2013.

BPR in banks on customer satisfaction with reference to small enterprises, International Journal of Management and Strategy (IJMS), Vol. No.3, Issue No.5.2012

Business Process Re -Engineering In Banking Industry, VIT University Journal, ISBN 978 -81-921178-7-4, April 2012.

Dynamic Cluster Broadcasting for Mobile Ad Hoc Networks, CiiT International Journal of Wireless Communication, ISSN 0974 – 9640 DOCI : WC072011014, August 2010.

Impact Assessment of Business Process Reengineering in Banking Industry on Corporate Clients, International Business & Computer Applications, ISSN : 1947-8321, Jan 2011.

Business Process Re-Engineering in Banking Industry, CiiT International Journal of Software Engineering and Technology, ISSN 0974 – 9748 Online: ISSN 0974 – 9632, Jan 2011.

Study on Supply Chain Finance in E- Business Circumstances, Karpagam Journal of Management, ISSN : 978-93-80530-17 /2010 Page No : 315.

Dr. Jayashree T

Dr. Jayashree has 12 years of experience with 11.5 years of Teaching and 6 months of Industrial experience. She qualified NET in June 2011. She holds a Masters degree in Commerce and Business Administration. She has completed her Doctorate in Management on the topic titled “A study on Behavioural factors influencing Equity and Commodity Investors in Decision Making”. She has participated in several National and International conferences and presented papers. Published articles in both National and International Journals. She has completed a certificate course on “Applied Financial Statement Analysis”. Her major areas of academic interest includes Financial Reporting and Analysis, Financial Management and Applied Financial Statement Analysis.