
Firebird’s journey
Our Journey into being a world – class B school started with defining ourselves. Who are we? What is our philosophy from our Industrial experience which makes us unique? How do we showcase this culture to the aspirants who join us?
“In the journey of Self-discovery, we but hold the mirror”
The first thing we realized was that we wanted to be as far away from conventional B- school philosophy as possible. Over the years B- School education has become ceremonial, bookish, intellectual exercises without giving students the critical life lessons that would make them successful.
Thinking what no one has thought before, thinking out of the box. Thinking your own thoughts.
All knowledge is but theory unless applied in the field. No amount of classroom discourse will help you when you try to convince your first customer. Education has to be by experience. Experience is education.
5 principles of successful leaders

Firebird’s 70% program
It is a Customized Journey
In order to expose post graduate students of management to these principles, which often lay beyond the academic realm, Firebird brings on the 70% program. The 70% goes beyond spreadsheets, analytics, theories and other conventional learning mechanisms.
The 70% is based on
- Actual work experience
- Curated interactions with business leaders
- Mentorship activities
- Extracurricular activities
- Reflection modules
- industry exposure / visit
It is a customized journey, one that acknowledges that “one size does not fit all”. It is a journey that has been crafted by Industry Veterans, based on their own learning experiences in their career. Come, join us in our journey.
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